After the launch of the Evoque facelift, Jaguar Land Rover is now keen to further expand its foothold in country by increasing the number of models built in India. Besides this, JLR is also planning to introduce the XE sedan which will compete with the other entry- level products from the Mercedes-Benz, Audi and BMW.
During the launch of the Evoque facelift, Rohit Suri, who is the President of Jaguar Land Rover India said, “JLR is looking at ways of becoming more competitive by way of localization, but it will take time.”
Adding to it he said “Local manufacturers will steer our strategy. If we get more products which are competitively priced in India, we will do better. We still have exciting products like the Range Rover Sport and the Range Rover. When that happens, price wise we are still not very competitive. So, there is a huge opportunity waiting to be tapped.”
Currently, the XF, XJ, Discovery Sport and Evoque are manufactured in India at JLR’s Chikhali facility residing in Pune. Other than these, they are also planning for XE production and one more SUV locally. The manufacturing of the XE will most probably start next year but the the British automaker is working out still dynamics to start at the production of another SUV.